president

Since its creation, Anouar Invest has made it a priority to diversify its activities and invest in strategic sectors, with the aim of actively contributing to the development of our economy. Anouar Invest operates across several key industries: agri-food, real estate, distribution, logistics, agriculture, and many more. This diversity enables us to meet the needs of our various clients while also acting as a catalyst for growth and innovation within the Kingdom. We firmly believe that the growth of Anouar Invest lies in creating local value, promoting employment, and investing in high-potential sectors and talents. We are committed to actively participating in the transformation of our society by providing concrete solutions and contributing to the modernization of infrastructure and the improvement of the business environment. Our strength lies in our adaptability and our ongoing drive to innovate in order to offer products and services that make a real difference in consumers’ daily lives. This is how we remain true to our values and continue to play a key role in both the national and regional economy.

El Hachmi Boutgueray
Chairman & CEO

In a few figures

+

5000

Employees

+

7.00

MMDhs

in 2024

+

5

Divisions
+

60.00

Brands
+

11

Industrial

production sites

Activity reports chevron chevron
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What Integrity Means to Anouar Invest

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Fairness, loyalty and honesty.
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Reliability and incorruptibility.
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Social responsibility.
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Courage to do what is right.

Anouar Invest, a story built on ethics & merit

Since its creation in 1994,Anouar Invest has been committed to serving the interests of consumers and clients. Rigor, professionalism, and adherence to quality standards are part of our daily priorities. Thanks to this pursuit of excellence and the dedication of our teams, we have earned a strong brand reputation among our consumers. Anouar Invest’s steady growth has been marked by numerous investments in key sectors of the Moroccan market. Today, our holding stands as a benchmark in its approach to the Kingdom’s economy.

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Engagé pour l’excellence depuis 30 ans

1994

Création de la 1ère société du groupe : STOCK PRALIM

Création de la 1ère société du groupe : STOCK PRALIM

1996

Anouar Invest se lance dans l’'import

Anouar Invest se lance dans l’'import

2004

Création de la Marque EXCELO

Création de la Marque EXCELO

2006

Lancement de l'activité Immobilière

Lancement de l'activité Immobilière

2008

Acquisition de l'usine BISCOLUX

Acquisition de l'usine BISCOLUX

2009

Acquisition des sociétés FANDY CAHIMSA FAPASA

Acquisition des sociétés FANDY CAHIMSA FAPASA

2009

Acquisition de la société BEST MILK

Acquisition de la société BEST MILK

2015

Adoption d'une nouvelle gouvernance avec une vision stratégique à horizon 2020

Adoption d'une nouvelle gouvernance avec une vision stratégique à horizon 2020

2016

Lancement de la plateforme logistique LAASILATE

Lancement de la plateforme logistique LAASILATE

2018

Extension de l’usine BBM

Extension de l’usine BBM

2020

Lancement de la marque BE

Lancement de la marque BE

2021

Lancement du grand programme d’investissement 2021-2025<br> Lancement de notre Pôle agricole

Lancement du grand programme d’investissement 2021-2025
Lancement de notre Pôle agricole

2022

Lancement de UCC, unité de découpe de Fromage

Lancement de UCC, unité de découpe de Fromage

2025

Lancement Pickers<br> Lancement de l’académie Anouar Invest

Lancement Pickers
Lancement de l’académie Anouar Invest